A franchisor is a person or company that grants the license to a third party for the conducting of business under their brand name. The franchisor owns the overall rights and trademarks of the company and allows franchisees to use these rights and trademarks to do business.
The main element of being a franchisor is creating and developing relationships with your franchisee partners and, together, expanding your brand in ways that would be unachievable on your own. You essentially become the leader, directing your franchisees to achieve operational consistency and brand integrity. Trust is essential for a successful franchising relationship – your franchisees will trust you to support and guide them and you’ll trust them to run their franchise honorably.